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Fox Entertainment embraces generative AI, with some guardrails

Hollywood is stepping up its adoption of generative AI while trying to walk a fine line on potential liabilities related to copyright, privacy and misinformation. One of the latest studios to dip its toes in the water is Fox, whose Fox Entertainment subsidiary has been experimenting with AI videos generated with the help of Runway, according to internal tech help desk pages inadvertently published on the open internet.

Among those documents was an FAQ list that encouraged Fox Entertainment employees to use Runway, even for public-facing output, stating:

“Q: To confirm, Runway is legally cleared for use in actual deliverables? 

A: All Clear! Please use it and share how you are using it because it would be hugely helpful to justifying the spend and fun to show people.”

Fox’s partnership with Runway hasn’t been previously reported. The company moved to password-protect the web pages in question after I reached out; a Fox Entertainment spokesperson declined to comment. Runway did not immediately respond to a request for comment.

Fox Entertainment appears to be an enterprise client of Runway, which among other things allows the company to securely upload footage without having to worry that it will be used as public training data. It’s unclear when exactly this partnership began. The web pages I found were marked as published or updated two months ago, and were indexed by Google on February 6.