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Q&A with Meta's VR content czar Chris Pruett

I had Quest...ions

Welcome to Lowpass, a newsletter about the future of entertainment and the next big hardware platforms, including smart TVs, ambient computing and AR / VR. This week: A Q&A with Meta’s director of content ecosystem Chris Pruett on mixed reality and more, and my first impressions of the Quest 3.

(Image courtesy of Meta.)

Meta’s Chris Pruett on VR’s economic success: The proof is in the pudding

Meta held its annual Connect developer conference on its Menlo Park campus this week. The company used the event to officially launch its Quest 3 headset, as well as a new generation of Ray-Ban smart glasses. It also touted its progress on AI, and announced a big milestone for VR by revealing that the Quest store now has generated $2 billion in revenue.

I had a chance to chat with Meta’s director of content ecosystem Chris Pruett at the event, who told me all about his hopes for mixed reality, the reasons for Meta’s decision to become one of the world’s largest game publishers, and his take on the age-old question: Is VR mainstream yet?

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