Hi there! My name is Janko Roettgers, and this is Lowpass. This week: A first look at Netflix’s new native voice search, and why Disney’s CFO believes AI will push people to visit its parks.

A small subset of Netflix viewers just got a new way to find movies and TV shows. The streamer recently started to test an AI-powered native voice search feature with some subscribers, prompting them to press the Netflix button on their remote control to ask for viewing recommendations.

Once viewers press the button, they’re presented with a few search suggestions, including phrases like “I need a good cry,” “watch in the background,” and “help me stay awake.” Each of these suggestions leads to a set of viewing recommendations, but there’s also an “Ask” button with a waveform icon. Select it, and you’ll start an AI-powered voice search that delivers viewing recommendations in response to natural language prompts.

I’ve had access to this new voice search feature for a few days now, and found it remarkable for two reasons: While still in beta, it’s impressive in its ability to serve up appropriate and interesting viewing recommendations to even the most esoteric requests. It also squarely circumvents the voice assistants and search features built into smart TVs and streaming devices, highlighting the power struggles between TV OS platforms and the streaming services running on them.