Hisense is about to rebrand its smart TV operating system subsidiary VIDAA and the OS it makes, I’ve been able to confirm with two sources familiar with the company’s plans.
VIDAA the company will be known as just V going forward, and its VIDAA OS will be rebranded as Home OS, according to my sources. The brand refresh is likely going to be announced at CES in Las Vegas next month.
A VIDAA spokesperson did not immediately respond to a request for comment.