JWX acquires AI video studio Augie

JWX, the video technology company previously known as JWPlayer, has acquired the AI video startup Aug X Labs, best known for its Augie video studio. JWX now plans to incorporate Aug X’s video generation and editing tech into its own JWX Studio product. Terms of the deal weren’t disclosed, but the Augie team will join JWX, where the startup’s co-founder and CEO Jeremy Toeman will now serve as the SVP of AI Innovation.

I”ve followed Augie for a while, and decided to catch up with Toeman this week to get his perspective on the evolution of the AI video startup space. Augie has seen great demand for content transformation among publishers, according to Toeman. “You've got hours and hours of video footage, but you now need 45 seconds here or two minutes [there].”