Microdramas continue to gain steam, and are starting to become viable competitors to major streaming services like Netflix, Amazon Prime and Disney: That’s the gist of new data released by Omdia this week, which found that microdrama app ReelShort clocked more than 35 minutes of mobile usage per day on average in the US in Q4 of 2025, compared to around 25 minutes for Netflix, 27 minutes for Amazon Prime Video and 23 minutes for Disney Plus.

The popularity of different microdrama services varies widely by geography, but the general trend seems to hold true for other markets as well. In the UK, FlickReels usage surpassed that of Amazon Prime Video, while (22.4 minutes vs. 21.5 minutes), while DramaBox outpaced Prime Video in Mexico (27.9 minutes vs. 23.8 minutes).