Hi there! My name is Janko Roettgers, and this is Lowpass. This week: Netflix’s new AI animation studio, and Walmart’s latest streaming stick.

Netflix has been building a new internal studio called INKubator that aims to use AI to produce short-form animated content: The streamer is hiring for a wide variety of roles, including producers, software engineers, and CG artists to staff INKubator, according to a number of recently published job listings.

Netflix has yet to publicly announce its plans for INKubator, which job listings also sometimes refer to as INK. The company did not immediately respond to a request for comment.

A handful of LinkedIn profiles suggest the unit quietly launched in March. Its leadership includes Serrena Iyer, who previously held strategy and operational roles at DreamWorks Animation, MRC Studios, and A24 Films.

INKubator is just Netflix’s latest push to use AI for production. Earlier this year, it acquired InterPositive, an AI startup founded by Ben Affleck. But while InterPositive is primarily focused on the use of AI in post-production, INKubator appears to go much further: A listing for INKubator’s head of technology calls it “our next-generation, creative-led, GenAI-native animation studio,” with plans to “bridge innovation with imaginative storytelling.”