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Get ready for Titan OS

Chinese consumer electronics giant TPV is getting ready to launch a new TV operating system next month, I have learned from publicly available materials hinting at the move and a source familiar with the company’s plans. The smart TV platform, dubbed Titan OS, is scheduled to be officially unveiled at an event in Barcelona at the end of January.

TPV isn’t a household name with many people in the West, but consumers may recognize one of its TV brands: The Chinese company formed a joint venture with Philips dubbed TP Vision in the Netherlands in 2011, and bought out Philips’ remaining stake in the joint venture in 2014. Since then, all Philips TVs sold in Europe, Russia, the Middle East, South America and India as well as some countries in the Asia-Pacific region are made and sold by TPV. (Philips TVs sold in the U.S. are being made under license by Funai.)

Some of Philips’ European TVs appear to already be running Titan OS, but TPV has no plans to stop there: The Titan OS product group has been incorporated as its own corporate entity, and the company now plans to license its operating system to other TV manufacturers.

TP Vision did not immediately respond to a request for comment.

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